Lowrider Editorial Staff


All my dreams have four wheels. My childhood fascination with Matchbox cars, Hot Wheels, and Revell plastic model cars grew as I got older. Cantwell High School Parking lot and the iconic Whittier Boulevard in East L.A became my automotive playground as both of these locations were considered home of the Lowrider. This was the early '70's and while Muscle cars thrived, my heart and soul belonged to the custom painted Lowriders. I especially favored the '60's and '70's styles of Buick Rivieras, Chevrolet Caprices, and Lincoln Continentals. I purchased my first Lowrider in 1975 and joined Lifestyle Car Club a few month later. As time passed I became more involved with customizing cars because of car show competition and have built some of the most popular Lowriders in the industry. Three decades later in 2006, I was elected into the Lowrider Hall of Fame and a year or so after I was offered the dream job of Editor for Lowrider Magazine. I feel fortunate to be the voice of our culture and express to the world why Lowrider Magazine will forever remain the number one authority in our automotive culture. Under my guidance, the magazine remains committed to extolling the virtues of hard work, creativity, and raising the bar for automotive modification.

When growing up as a kid my father was know for always having a video camera in hand during our family events and gatherings. I think this is why picking up a camera came so naturally to me. My other passion while growing up became cars, as I remember attending my first car show at the age of fourteen. This was the place I combined my two passions for the first time. I recall not having a camera of my own so I took my dad's along with three rolls of film without his permission. The love continued, and by the age of nineteen I had joined a local car club with my custom Buick Regal. We attended multiple car shows all over Northern California and as always, my camera was by my side. I used to daydream of one day having my own Lowrider style magazine and making a living off of it. But because I was living comfortably with a warehouse job, I was always hesitant to take the chance. I guess it was fate when I ended up being laid off from my job and I was forced to turn my dream into a reality. I decided to start off by producing my own Lowrider calendar. I began searching for cars and models to shoot as features but I immediately found it more difficult than expected. Although I had attended car shows most of my life, nobody knew who I was and it was difficult to gain their trust. Lucinda Keohi's Cadillac was the first car that I shot and coincidentally she even modeled for her own car. Shortly after that shoot, opportunities came around and eventually I was able to complete my first calendar. My popularity grew as I attended more and more car shows. I was approached by Lowrider Magazine with a freelance assignment and needless to say they were happy with my work. Many years later I have now moved to Southern California as a full time employee of Lowrider Magazine. Although I got in trouble for sneaking the camera and 3 rolls of film from my dad, I have to admit, I would do it over again in a heartbeat.