If you remember coverage of Super Bowl 50, there was much to remember but one thing definitely stood out, and that was the orange 1963 Impala that was riding up and down the boulevard behind the scenes. With that image deep in thought, I decided to do a little research (aka Instagram stalking), and I was able to find out that the Impala belonged to man known as Rico Chips.

1963 chevrolet impala convertible passenger side view

With a moniker like that, it didn’t come as s surprise to see the Frisco native draped up in Versace and Gucci. Then again, he’s not your average lowrider, and he was the first to admit that his lifestyle was on full lux. “I’m an international gentleman of leisure and nothing can hold me back from my true passion of lowriding,” Rico, who purchased this 1963 way back in the ’90s when he was in high school, says. “I bought it off my cousin who made me promise to give him first dibs if I ever sold it.”

1963 chevrolet impala convertible hydraulics pumps

Rico began the build by sending the frame off to 760 Kustoms, where he had it fully wrapped and molded. “Your game is soft if you ain’t frame-off,” Rico exclaims. With the frame off, Anthony Arroyo stripped the body to bare metal, and then he doused it with House of Kolor tangelo pearl paint. All the while, West Coast Plating was busy dippin the convertible rack, bumpers, and plenty of parts in chrome.

1963 chevrolet impala convertible steering wheel

Displacement came by way of Pechavar Racing who installed a 383-stroker motor with a lot of aftermarket goodies. Inside, a suede headliner and Dakota Digital gauges accessorize the interior and the final touches came by way of some mural work done by Alberto Herrera. Of course no Bay Area ride would be complete without a set of Zeniths.

Being featured in LOWRIDER was always a dream for Rico and that day is finally here. Congratulations on the coverage … it’s well deserved and been a longtime coming.

1963 Chevrolet Impala convertible

Vehicle Nickname
Hoe Depot

Rico Chips

1963 chevrolet impala convertible bay bridge area

San Francisco, CA

Pechavar Racing in San Francisco, CA, installed the 383 stroker with Edelbrock intake/carburetor, aluminum radiator, dual electric fans, flexhose, Hooker headers, Lokar dip stick, ball milled wire covers, K&N filters, and Eddie Motorsport hinges

1963 chevrolet impala convertible 350 motor

Anthony Arroyo laid the House of Kolor tangelo pearl paint

Fully wrapped the frame holds the Ford 9-inch rearend, ABS disc brakes, and three Black Magic pumps

Orange Cars1inc interior kit with Dakota Digital gauges

1963 chevrolet impala convertible three pump setup

Sound System
Alpine deck with Kicker amps/subwoofers and a color bar

13-inch Zenith wire wheels