This 1940 Packard convertible serves as a Marque of American luxury automobiles. Produced in 1899 out of Detroit, the brand lasted until 1956. They were built for the wealthy or those that could afford a price tag four times greater than that of other cars of the same era.

The 1940 110 convertible you see pictured was Packard’s answer for the everyday man, and was necessarily built to aid in support of the company bottom line until better times returned, due to the depression. The lines and detail styles of the “top of the line” Packard have always appealed to Lowrider Bomb afficionados, especially New Mexico’s, Chris Florez.

More Lowrider Packard Features:
Fully restored Packard 110
Lowrider Roll Model Ep. 33 featuring ’36 Packard 120

Chris came across this convertible from a friend’s word of mouth, and was told the car was in good condition. He would go on to purchase it, sight unseen, over a phone call with the previous owner. Once the car was picked up, transported and delivered, Chris knew it needed some love but was well worth the investment.

The car was taken to Showtime detail for a full paint correction in a PPG tan color that matches well with the Packard’s dark maroon interior. The car then went to Blast Pin stripping for some added-on body lines and accents to enhance the rare automobile’s luxury styling.

Chris can’t leave anything stock, of course, so he lowered the car but kept it looking era correct. As he continues his search for rare Packard accessories to add on to his eighty-year old investment, he regularly cruises the downtown roads in lowered luxury, partaking in the New Mexico sun.

1940 Packard 110 Convertible

Owner
Chris Florez

City/State
Bernalillo, New Mexico

Club
Viejitos Vicleros Nuevo Mexico

Nick Name
40 Ounce

Engine
Flathead 6

Body/Paint
PPG Tan

Suspension
Stock Lowered

Interior
Brown Leather

Sound
Original

Wheels/Tires
16″ Packard Steel Wheels with Firestone White Wall Tires