There is a saying, “behind every man is a good woman,” and almost always that woman is his wife. Such is the case with SoCal native Eric “Big Huero” LaScala Sr. Huero grew up in East Los Angeles during the 1970’s and 80’s, a time when gang activity was at an all time high. Huero got caught up in the gang life, and was bouncing in and out of jail as a result. That was until his wife, Laurie, came along and got him straightened out and away from the gangster lifestyle.

Of course growing up in East Los Angeles, Huero has always been around Lowriders, so it was only natural for him to keep the interest in this culture for all of these years. His first build was a Lowrider Bike for his son Eric Jr. After that, he bought and began working on a 1948 Chevy truck, but was forced to sell it. Three years later, he bought a 1951 Chevy truck, and built and owned it for nine years.

The ’37 Master Deluxe became Huero’s after he traded the ’51 truck for it. He had gotten word that the Bomb was sitting in a tow yard in Norco, California. He drove out to see it, and instantly made the deal to bring it home.

The car was in desperate need of some TLC, so Huero decided to tear it down and go all out with a full restoration. The car was dropped off at Mr. Bill’s Auto Body in Whittier, California where Jose prepped the body and sprayed the House of Kolors Beige Mocha on the exterior. Once the paint was done, Danny A’s Pinstriping took care of accenting the body and adding the lettering on the glass. Carl from Cal-Tron Plating in Whittler, California restored and re-chromed all of the chrome pieces on the car. Eric added some accessories on the outside of the ’37, including an Italian flag on the rear license plate, celebrating his Italian ancestry.

With the exterior done, it was time to move on to the interior. Ramon from Santana Auto Upholstery covered the interior with materials that fit the original look and feel of the car when it was built in 1937. Little Al Acosta from Downey, California completed the interior upgrades by adding a head unit and speakers, which were hidden in the car to keep the aesthetics looking like the 1930’s.

Huero wanted the Chevy to lie on the frame and still ride smoothly, so he had Little Eric from Big Lou’s in Santa Fe Springs, California install a Viair compressor and a air-ride suspension, and then took the Chevy to the Drag-On Shop, also in Santa Fe Springs, where they added a C-Notch, and tunnel, plus a 4-link to the suspension. As you can see from the accompanying photos, Huero accomplished what he set out to do. The ride now lies on the frame, and still rides smoothly when he is out cruising in it.

After three years and a nice monetary investment, Huero produced an excellent example of a 1937 Chevy Master Deluxe. The ’37 has won its share of trophies at local car shows and cruise nights, and it grabbed our attention at the True Memories Whittier Boulevard Car Show in the fall of 2009.

Huero would like to thank his wife, Laurie, for sticking by him all these years and guiding him away from the gang life. He credits her with his successes in life. He would also like to thank his children, Eric Jr. and Destinie, for supporting him and his Lowriding passion. Huero sends a special thanks to Joe Epstein for his guidance and support of the build. We here at Lowrider would like to thank Huero for the opportunity to feature his ’37. Good work Eric!

Tech Specs
Owner: Eric “Big Huero” LaScala Sr.
Vehicle Nick Name: “37 Y-Que”
Vehicle: 1937 Chevy Master Deluxe
City/State: Sante Fe Springs, CA
Club: East LA Bombs
Engine/Drive Train: Original 6.0 V8 Cadillac engine
Body/Paint: House of Kolors Beige Mocha by Mr. Bill’s Auto Body in Whittier, CA
Interior: Santana Upholstery covered the interior in OG fabrics and colors to complement the wood grain and paint.
Setup: Big Lou’s of Santa Fe Springs took care of the Air Bag installation and the Drag-N Shop also in Santa Fe Springs added the C-Notch, 4-link, and tunneled the ’37 to get it on the ground.
Tires: Firestone White Walls
Wheels: Cross Bar Hub Caps and stock rims