When the Chevy El Camino was released in the late ’50s, its primary use was for work. It was also Chevrolet‘s response to the Ford Ranchero. When 28-year-old Larry Zamora of La Junta, Colorado, first found his ’81 Chevy El Camino, it had a camper top and was being used to pull a boat. With grandiose dreams, Larry purchased the Chevy in Cheraw, Colorado, and “Boulevard Bully” was created.

Larry’s brother Joe insisted that the El Camino be turned into a full-show lowrider and, after months of advice, Larry brought his Chevy into the paint booth. Joseph Montoya from Rocky Ford, Colorado, stripped the Chevy to bare metal and coated it with a blend of Candyapple Red. George Weldon from Pueblo, Colorado, added the custom gold leaf pinstripe down each side and added custom painted stripes along the body.

As a diesel operator in La Junta, Larry knows his way around high-performance machinery. In his garage he added a two-pump, hard-lined Pro Hopper hydraulic setup that lifts and lowers the El Camino to new heights for the snowy Colorado roads. The Chevy bed was smoothed and molded and a Volkswagen Jetta sunroof was cut into the roof. Cadillac door handles were inserted into the doors for a more custom feel.

Allen at La Junta Auto Service built the powerful V-8 305 that was taken from an ’86 Camaro. Larry received the motor from his brother and mounted it into the engine bay with a turbo 350 transmission. The gold and chrome plating was done by Electro Plating in El Paso, Texas. The interior was completed to match the exterior with black vinyl and red inserts on the bench seat, and red piping was added along the edges.

Once Boulevard Bully was finished, Larry got together with his brother Joe and they decided to start a custom car club in Colorado. Most Hated Car Club in La Junta is a force throughout the state of Colorado, taking home trophies for all their cars. “I couldn’t have done any of this without the motivation from my brother,” Larry says. “My main goal was to create something I could be proud of.” Larry’s wife, Soledad, and daughter, Yolanda, can often be seen cruising in the Chevy; Larry expects to have the lowrider culture passed down to his family like it was for him.

Boulevard Bully
Owner: Larry Zamora
Vehicle: ’81 Chevrolet El Camino
City/State: La Junta, Colorado
Club: Most Hated Car Club

Engine/Drivetrain: Larry replaced the stock 3.8L V-6 with an ’86 Camaro V-8 305-cid motor, built by Allen at La Junta Auto Service in La Junta, Colorado. The metric transmission was replaced with a 350 turbo transmission with a Dynomat exhaust system. The gold and chrome plating was all done by Electro Plating in El Paso, Texas.

Body/Paint: Club member and friend Ruben Martinez from La Junta shaved down all the emblems and quarter-panel lights. He replaced the stock door handles with Cadillac ones. The bed was molded smooth along with the tailgate. A Volkswagen Jetta sunroof was cut and added. Joseph Montoya prepared the El Camino for paint. Several coats of House of Kolor Candyapple Red were sprayed with a silver basecoat and then a House of Kolor clearcoat was laid down to protect the paint. The pinstriping with gold leafing was hand painted by George Weldon from Pueblo, Colorado.

Interior: With the help of Delphie Medina from Rocky Ford, Colorado, Larry worked on the cabin by removing the bench seat and stitching black vinyl with red inserts into the seats and door panels. A dash cap was added to blend the colors and then black carpeting was laid down. The plastic was dyed black to blend. A Grant wood grain steering wheel was also mounted.

Sound System: Considering the size and space of the El Camino, Larry knew he had to add a small but effective sound system. He mounted an Alpine deck with Infinity midrange and high-range speakers laid out in the kick panel and dashboard. For the subwoofers, Larry mounted Bazooka tubes behind each seat, which are amplified.

Setup: Hydraulic setups are Larry’s expertise. A two-pump Pro Hopper setup was mounted with four Delta dumps and Marzocchi pump heads. In the front are two 6-inch Pro Hopper cylinders with 10-inch cylinders in the rear; 1-ton Pro Hopper springs were also added. Three Nationwide Group 31 batteries were mounted into the cargo area behind the seats controlled by the 10-switch Plexiglas box in the cabin. Electro Plating from Texas plated the dump covers, motor caps, tank rods, and cylinders.

Tires: P155/80R13 Triumph wide whitewalls

Wheels: 13×7, 100-spoke, Center Gold OG Wires with chrome dishes