Lowriding was a way of life for Rico Herrera who grew up in Espanola, New Mexico. “Lowriding has always been a part of life in Espanola. We all grew up with our parents, uncles, and even grandpas lowriding.” Rico picked up a 1948 Fleetline with the intentions of showing his kids about lowriding lifestyle. Other than his lowrider, Rico wanted to get himself a motorcycle. “I’ve wanted one since I was 8 years old. My dad had one and I looked up to him, so I wanted to continue that way of life.”

When he was finally able to afford one, Rico bought himself this 2003 Heritage Softail. His friend Mark Lujan of La Vida Customs in Albuquerque, New Mexico, took Rico under his wing and helped him customize his bike. They tricked out his bike with candy root beer brown and striping from Angelo Maisano and called it “El Mero, Mero.” Unfortunately he was involved in an accident and had to rebuild his Harley.

On the rebuild, Rico knew that he wanted to go over the top with it, but just like everything worth having, nothing came easy. “Every step of the way, it (the bike) gave us hell. Nothing could go right in the build.” If that wasn’t enough, Rico had to order and ship a lot of parts out of state due to there not being a lot of local resources.

All the parts for the bike finally came in during the week of Labor Day. The whole La Vida Crew pulled a few all-nighters to get the bike finished in four days, just in time to bring it out for the weekend. “At the end of the day, when everything is said and done, it was all worth it.” Rico would like to thank La Vida Customs who he’s with “hasta la muerte.”

Tech Specs

Vehicle Year/Make/Model: 2003 Harley-Davidson Heritage Softail 100th Year Anniversary

Vehicle Nickname: La Cabrona

Owner: Rico Herrera

City/State: Albuquerque, NM

Club: La Vida Customs

Engine: Jerome Rocha of Southwest Choppers worked on the air-cooled twin cam 88B with diamond-cut heads. 39-inch fishtail pipes were added from Buky Bars.

Body/Paint: La Vida Customs in Albuquerque, NM, stretched the fenders, tank, and then based it and flaked it. Danny D laid out the patterns and paint. Joey Demny pinstriped some of the chrome pieces on the Softail. Mike Mirabal added the cholo mural on the horn cover. Hernan D’Aloia took care of all the engraving and chroming.

Suspension: The Shotgun Shock air ride installed by La Vida Customs

Seat: Eddie Barret

Wheels/Tires: 21-inch 100-spoke Dayton in the front, 16-inch 100-spoke Dayton in the rear / Avon Tyres whitewalls