When growing up as a kid my father was know for always having a video camera in hand during our family events and gatherings. I think this is why picking up a camera came so naturally to me. My other passion while growing up became cars, as I remember attending my first car show at the age of fourteen. This was the place I combined my two passions for the first time. I recall not having a camera of my own so I took my dad's along with three rolls of film without his permission.
The love continued, and by the age of nineteen I had joined a local car club with my custom Buick Regal. We attended multiple car shows all over Northern California and as always, my camera was by my side.
I used to daydream of one day having my own Lowrider style magazine and making a living off of it. But because I was living comfortably with a warehouse job, I was always hesitant to take the chance. I guess it was fate when I ended up being laid off from my job and I was forced to turn my dream into a reality. I decided to start off by producing my own Lowrider calendar. I began searching for cars and models to shoot as features but I immediately found it more difficult than expected. Although I had attended car shows most of my life, nobody knew who I was and it was difficult to gain their trust. Lucinda Keohi's Cadillac was the first car that I shot and coincidentally she even modeled for her own car. Shortly after that shoot, opportunities came around and eventually I was able to complete my first calendar.
My popularity grew as I attended more and more car shows. I was approached by Lowrider Magazine with a freelance assignment and needless to say they were happy with my work. Many years later I have now moved to Southern California as a full time employee of Lowrider Magazine.
Although I got in trouble for sneaking the camera and 3 rolls of film from my dad, I have to admit, I would do it over again in a heartbeat.
When Jorge Maraza first picked up his ’62 ‘vert it was in relatively great condition, but after taking a closer look and seeing how it wouldn’t fit his final vision he decided to get it completely redone.
Convertible, hardtop, late ’50s, mid-’60s, it doesn’t matter, the Impala reigns supreme in the world of lowriding and these 5 Impalas from the last 10 years are the ones that you, the fans decided that you love the most
Raymond Ruiz likes to refer to his 63 ‘Vert as his trophy wife simply because it’s beautiful, a status symbol and a classy lady that requires plenty of attention.
A lowrider-themed pedal car is the best way to introduce a newborn to the lowrider lifestyle, and for Steven Hernandez, it was not only a gift to his firstborn, but an adventure
This ’65 Impala convertible kicks ass and so does its owner…literally.
As beautiful as they are, ’63 and ’64 Impalas have become somewhat of the norm in lowriding. So, when a clean ’68 like Novan Fontaine’s pulls up, it’s not only refreshing but definitely something to take note of
This 1972 Chevrolet Monte Carlo may be picture perfect, but its real beauty—as with all lowriders—can be found in the story behind the build
Antonio Sanchez’s used to be focused solely on hopping and winning the title “King of the Streets.” But after bagging the title he decided to flip the script and build himself a luxury street ride
Choosing between a ’58 or ’59 Impala is a difficult choice, but what if you already owned 2 ’59 Impalas? At that point, the decision is easy: get rid of one ’59 to acquire a ’58
