Lowriding has always had different eras, and those that grew up during these times often keep their influences as a template for future builds. Not so with Mickey Jimenez, of Fresno, CA., who grew up around a bunch of friends that were involved in the Lowrider scene during a movement that defined the late ‘80s and ‘90s. “I never built a bike but the first Lowrider that I built was a euro, back when that scene was hitting hard,” says Mickey who has been a member of the Carnales Unidos Car Club for almost two decades. “I was born and raised in the Central Valley [of California] and the Lowrider scene has had its ups and downs, but I’m one of the few guys that stuck with it.” Despite his euro clip and G-body influences, Mickey has a universal respect for all types of Lowriders, as you can clearly see here with this phenomenal Impala. It has been a long road however, and guys like Mickey who are survivors of fads and trends feel an even stronger bond with the culture today.
Despite the drop in interest within the Central Valley Chapter of Carnales Unidos, Mickey held on to his Lowrider beliefs and steadfastly pushed forward. He felt that he needed to reignite the love within the area’s scene and in 2007; he and three others got the green light to get the Fresno chapter of the club going. Feeling instant inspiration from this new responsibility, Mickey sprung into action and built a car that would set the standard for where he wanted the club and the scene to go.
In early 2008, Mickey began this project, buying a ’65 Impala from a former Carnales Unidos member, who had the car lying around at his shop. “I bought it from him and initially the deal was for him to paint the car for me, but the deal just didn’t work out that way,” Mickey says. “After a year of no progress on the car, I had to pick it up.”
His determination to build the car would face an even tougher blow; the loss of his father, Luis Jimenez. The loss only further inspired him and he made the decision to turn the ’65 into the perfect tribute car. “Whenever I would see my dad, he would always ask how the build of the car was going,” Mickey reminisces. “He never really built cars, but he enjoyed the fact that I was really into Lowriders, and we had a lot of conversations about it.” The bond between his father and Mickey were further channeled into the build, and when his father passed, Mickey decided to go all out on the car build. “I know then that I couldn’t just go with a basic two-tone paintjob,” he says. Mickey had Joe Morales, of Joe’s Auto Works, paint the car along with Danny D Designs,who added even more to the paint with his artistic striping. “I think my dad would have been thrilled to see what I did with the car,” Mickey says with a smile. The name “Hard to Please” came from the fact that Mickey’s father always wanted him to excel and be better at everything. “My father was hard to please, and I felt the name was appropriate.”
Mickey would like to thank Harvey Reyes, Bengie with Yup, Yup Customs, Matt Magdaleno, his fellow club members, his family and of course the inspiration behind this amazing build; his father.
“Hard to Please”
Owner: Mickey Jimenez
Vehicle: 1965 Impala Convertible
City/State: Fresno, CA
Club: Carnales Unidos
Engine: The Impala was fitted with a Small Block 350 with Vortec center bolt heads, an Edelbrock Endurashine Intake and Carb, March serpentine pulleys, a Walter Prosper air cleaner with valve covers, Taylor spark plug wires, a Be Cool aluminum radiator, Cool Flex radiator tubing, a CPP booster and a hidden Optima battery.
Suspension: In addition to molded tubular arms, the Chevy has CPP disk brakes, and a Magnaflow exhaust, with Moreno’s Polishing in Fresno handling all of the chrome work.
Interior/Mods: The Impala has a molded hood, trunk lid, trunk floor and rear deck. The dash was molded closed and painted. A custom fiberglass center console was built and Krazy Kutting out of AZ provided the car’s custom grill. Mario at Pro Cut Upholstery added the leather, suede, and marlin skin and the custom bucket seats. The car was also fitted with a Dakota Digital dash, and Engraving by Fat Cat in Fresno.
Body/Paint: Joe Morales, of Joe’s Auto Works in Tulare, CA., used House of Kolor Candy Cobalt Blue, Oriental Blue, Teal Blue and few other mixes. Danny D is credited for the fine lines found all over the car. Mark at Sparkle Efx Flake provided the flake.
Setup: Two Red’s 779 Pesco Pumps and four Optima batteries control the Chevy’s movements.
Tires: Firestone FH380.
Wheels: 72 cross-laced Zenith.