Culture and technology has changed … a lot. Smartphones have replaced home phones, Google has replaced libraries, and photo albums have long been traded in for computer screens. Seriously, remember when you used to have to lick your fingers and flip through the pages of a photo album? Remember when you used to look through a pile of photos? Well that’s all gone. Technology has given us much, yet robbed us of plenty.
On the flip side, culture has changed as well. Do you remember when actors and actresses actually had talent? Do you remember when you could actually understand the lyrics in rap songs? Well, those days are long gone and here today are the Kardashians and Young Thug. But I’m not here to gripe about the state of the world, I’m here to just say that now more than ever we appreciate old-school values and tradition. That said, this is exactly why we appreciate our culture. Lowriding (for the most part) has remained relatively unmolested by technology. Cars are still built by hand, and the core values of lowriding still revolve around manual labor. From car painting, pinstriping, to upholstery, our hands have been the tools to make our imagination come to life, and the same holds true for our car club jackets, shirts, and plaques. So when I run across an old-school company that stays true to its roots, it’s always an honor to feature them, and this story here is a great example.
Logos Two has become an institution that serves our lifestyle with the finest old-school sewing, embroidery, and screen printing. They’re responsible for crafting plenty of the car club jackets you’ve seen around town, and at car shows, and they’re a family business that’s been serving our industry for over 40 years. From club jackets, to custom Ts, they design and create apparel for small and large orders. But of particular interest has always been the old-school embroidery that’s done with Chenille thread. Each of their pieces are manually sewn by hand, and there’s something so significant, and so official, when you see one of their complete pieces.
Located in Paramount, California, the staff at Logos Two is phenomenal, and with over 100 years of collective experience it makes them true to it, and not new to it. So we’d like to tip our hats and salute Randy and his team for serving our community and becoming a staple in our community. In short, they’re part of the reason why our roots run deep and why we’d never trade tradition for technology.