The wonderful world of paint is an interesting one. On the one hand, everyone seems to know what they want, but on the other hand they have no clue how painters actually work their magic. In short, paint is both an art and a science. It’s a magical and somewhat ceremoniously crafted process that highlights the excellence of one’s bodywork-or the blunders of a job not so well done. And you know what I mean.

A good paintjob shows it all. Unlike makeup, which covers up potholes and wrinkles, paint will magnify any imperfections. But get yourself a good body man and a bad painter and you have now created a recipe for disaster. The process of painting is a whole other animal, and when it comes to basecoats, Axalta has now released a new product that is sure to get you excited and interested.

Axalta has created a waterborne basecoat that’s all that and a bag of chips. In short, Axalta’s Cromax Waterborne Basecoat EZ simplifies everything but compromises nothing, thus making the choice very clear. With less material consumption and essentially no flash time between basecoat and clearcoat, Cromax EZ is designed to deliver better coverage and speed than competing waterborne systems. In all, this new product is not just better for you as a car enthusiast, but better for your pocketbook, your time, your bottom line, and your end results.

Easy To Mix

Cromax EZ takes the agitation out of mixing in every sense of the word. Their perfectly even toners eliminate the need for a conventional mixing machine. Just give the can a gentle shake and you’re ready to go. We also can’t forget to mention that they use a single reducer and mix ratio across all formula types and environmental conditions.

Easy To Match

With Cromax EZ, you’re getting more than just a can of paint. You’re getting the ultimate in colormatch technology, which includes a 5,500-plus piece chip set that’s been chromatically sorted, making sure that you can quickly verify color at a glance. And with more than 24,000 formulas, their state-of-the art color tools give you an exact match for any paint, solid or effect, no matter the vehicle’s age. Yes … it’s that easy!

Easy To Apply

If it’s not broken, don’t fix it. That’s why Cromax EZ is designed to work with the same coat-flash application process painters already mastered. Plus, it works with Axalta’s proven Cromax primers, sealers, and clearcoats. So there’s no special application or blending training required. All painters can keep doing the job the way they’ve always done it. Backed by Axalta Coating Systems, Cromax EZ provides a first-class finish for your customers and a better bottom line for you.

I know you probably don’t want to hear this but waterborne paints are the future of paint refinishing. No seriously it is. We get it, you’re in love with solvent-based paints, boast about their benefits, but at the end of the day solvent-based paints are like Blockbuster and Toys R Us-a distant memory that’s been replaced with quicker, more efficient options.

This latest creation by Axalta is proof that this is merely the beginning of a better, more sustainable way of doing things, which benefits not only the shop and the painter but the environment as well. That’s why Axalta is committed to providing high-quality waterborne solutions-such as Cromax EZ-that meet low-VOC regulations across North America.

Their new waterborne basecoat delivers exceptional results and the colormatch capability your customer demands. With the same coat-flash application process they have perfected, there are 24,500-plus color formulas along with 35 solid toners, 15 effect toners, 19 liquid pearl toners, two binders, one flop control, and one reducer. Cromax EZ has no added wait time before applying clearcoat after the final coat is matte. All other waterborne products council painters to wait 15 minutes after the final coat is matte before applying clear. EZ’s harder film development eliminates the need to wait the added 15 minutes before clearing, and the harder film compared to other softer film products will allow you to sand off imperfections like small defects or dirt. Other waterborne products that have a softer film tend to ball up or tear if you attempt to sand them, making in-process repair nearly impossible. That’s not the case with EZ; once it’s matte you can nib sand or even take a mechanical sander to it if need be. Simple, familiar application and blending with no wait before clear translates into shorter training, a quick transition, and less downtime. As for us want-to-be or less-skilled painters this means less training, fewer mistakes, more consistent application, and better results.

Keep in mind that the attributes of Cromax EZ will be similar but superior to competitive coat/flash waterborne basecoats. With a much more familiar process and a cycle time advantage, the EZ system eliminates competitors’ 15-minute dry to clear wait time while having a consumption advantage and tight color targets matched to chips to improve color. For more information on this incredible new system, please visit them online for a comprehensive look into not only their products but also the future of paint.