LOWRIDER Roll Models Episode 4: Sam Chavira

How one man changed the face of a city and put it on the map

Even in this day and age of open-mindedness and social awareness, there are still many cultures overshadowed and haunted by negative and age-old stereotypes. Of the many cultures that continue to be judged or perceived on the basis of false or dated misinformation is the culture of lowriding. Typically pigeonholed as vehicles for gangsters and the mode of transportation for the underworld, lowriding has long been at the receiving end of negative press.

That said, “Roll Models” was created to introduce video segments that teach the masses otherwise. In our next episode, we’re featuring Sam Chavira. A God-fearing man who loves lowriding, he may be the owner of a clean 1959 Impala but he’s also the one responsible for spearheading a campaign for some major feats, which happen to include getting the Super Bowl hosted in Arizona. In addition, he’s orchestrated some of the biggest entertainment venues and shows in Arizona, and he’s a cultural icon who has remained in the background till now.

To see the story of our other Roll Models please visit our video section or visit the LOWRIDER YouTube page. These stories will impress, entertain, and make you proud of how far we’ve come, while also giving you a glimpse into the tastemakers and influencers who have achieved some major feats in their given field.