Our goal with my shop talk series has been to keep you builders out there updated with the latest parts, tools, and tricks of the trade when it comes to getting down in your garage. I feel it a part of my responsibility to also get you better acquainted with some of the better and more reputable shops and auto parts suppliers as well. For this month’s column, Lowrider paid a visit to CFR Performance of Ontario, CA

CFR Performance is a major automotive supplier and distributor of car and truck accessories. They have carried on a family-owned and operated tradition of automotive excellence that dates back to the late 1970’s, when the shop first opened their doors to the public. The long history that the company has enjoyed has also benefitted them in the sense that they have used this experience to put together some new and innovative products for their customers. CFR prides themselves in their automotive business acumen and overall commitment to customer service, as they remain dedicated in providing you with superior quality and more cost-effective products. While they are able to provide a wide array of products for prospective builders, they have a primary reputation as a manufacturer of High Performance Engine and Cooling items, as well as Engine Dress-Up items with more finish options than most shops.

Over the years, the company’s product line has grown to more than 800 part numbers, and they are coming up with new products on a regular basis. With LS motors not going anywhere, CFR has jumped in head first to help produce a line of comparable products that will be affordable and durable. This company is entirely customer focused, shipping most stock orders within twenty-four hours, with a fill-rate exceeding 97 percent. The mission at CFR Performance is to provide the highest innovative quality performance products to their consumers at competitive pricing without lowering their standards, thanks to the fact that they utilize their in-house R&D Department to continually develop and improve their product line to remain a leader in the industry.

If you’re in the position to dress up your small block, or are in need of a battery, and even if you want to cool down your car with a aluminum radiator, stop by or log onto www.CFRperformance.com and make sure to tell the CFR Performance crew that Lowrider sent you. Take a look for yourself and you’ll see that we got the red carpet treatment at the shop; and you can quarantee that you will be treated the same way! CFR is definitely one of my favorite performance and engine parts manufacturers, and they are certainly not your average Speed Shop!