MILWAUKEE (June 1, 2009) – Calling all Latino Harley-Davidson Riders! Harley-Davidson Motor Company will host casting calls throughout the U.S. for a Harlista documentary. The passion and commitment of Latino Harley-Davidson riders will be showcased in this documentary directed by award-winning Alfredo de Villa.

The documentary film will highlight the experiences of real Harley Latino riders and capture the essence of their passion and camaraderie as Harlistas. A Harlista is a Harley rider of Latino heritage. Alfredo de Villa, who recently completed “Nothing Like the Holidays,” is an accomplished film director whose work has received accolades from the Sundance Film Festival and the TriBeCa Film Festival.

“We are excited for our Harlistas to share their experiences with us and to have the honor to be working with Alfredo de Villa,” said Karina Jaramillo-Saa, manager of market outreach, Harley-Davidson Motor Company. “We know the film will encapsulate the true spirit of Harlistas everywhere and we want to share the passion of all Latino Harley riders with the world.”

Latino Harley riders are invited to attend a casting call and share their Harley-Davidson experiences for an opportunity to be featured in the film. Casting calls with Alfredo de Villa and his team will take place at Harley-Davidson dealerships in Chicago; Los Angeles; Laredo and Corpus Christi, Texas. The casting call events are as follows:

Casting Calls:

Laidlaw’s H-D (Los Angeles) – Friday, June 5 – 1 p.m. – 6:00 p.m.
Glendale H-D (Los Angeles) – Saturday, June 6 – 10 a.m. – 4 p.m.
Skip Fordyce H-D (Riverside, Calif.) – Sunday, June 7 – 10 a.m. – 4 p.m.
Corpus Christi H-D (Corpus Christi, Texas) – Friday, June 12 – 1 p.m. – 6 p.m.
Laredo H-D (Laredo, Texas) – Saturday, June 13 – 10 a.m. – 4 p.m.
Illinois H-D (Chicago) – Saturday, June 20 – 10 a.m. – 4 p.m.

For more information on casting calls please visit one of the participating dealerships.Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s Web site at


WHO: Harley-Davidson partners with award winning film director Alfredo de Villa to host casting calls and story collections across the nation for a documentary film featuring stories of Latino Harley riders and their experiences as Harlistas. The term Harlistas is commonly used within the Latino culture to refer to Latino Harley riders.

WHAT: The documentary will highlight the experiences of Latino Harley riders with true testimonials and provide insight into the culture of a Latino Harley-Davidson rider.

WHY: Latino Harley riders that participate in the casting calls will have the opportunity to be featured in the documentary film.

Friday, June 5, 20091 p.m. – 6 p.m.
Laidlaw’s Harley-Davidson
1919 Puente Avenue
Baldwin Park CA 91706

Saturday, June 6, 2009
10 a.m. – 4 p.m.
Glendale Harley-Davidson
3717 San Fernando Rd
Glendale, CA 91204

Sunday, June 7, 2009
10 a.m. – 4 p.m.
Skip Fordyce Harley-Davidson
7688 Indiana Ave.
Riverside, CA 92504