The Other Side – Editor’s Letter

As the saying goes, there are two sides to everything and this holds true for the automotive rivalry between Chevrolet and Ford. We lowriders have always been fond of Chevy and General Motors vehicles, and tend to come down on the “bowtie” side of the rivalry, but that doesn’t mean that there haven’t been some high-profile Ford products, including Lowrider of the Year winners, on the scene.

America (still) loves its big cars. This trend developed and evolved for decades. There are many product alternatives available to today’s automotive consumer. In the ’70s, the availability of foreign cars was minimal. Brands like Toyota and Datsun were less attractive, cheap and appeared during a time of the first energy crunch. They also opened the mind set that maybe smaller was better. This practical approach led the way to a large number of alternative vehicles available to consumers and more exotic cars to shake up the status quo in America.

Also in the ’70s, there was a rise in the lowrider community that sparked a trend that went from cutting up old cars to having the luxury of buying a new two-door off of the lot and transforming it into a lowrider. Previously, it had been unimaginable to take a new vehicle and, as it was said, “tear it up.” With this new luxury came the look for even more individuality. Some lowriders opted to take a ride on the “other side of the street” and transform the look of a Ford vehicle. There have been many fine classic Fords out there; much of them, as you will see, are models from the 1970s, like the ’79 Lincoln Mark V on the cover of our first-ever issue to feature Fords exclusively.

In an effort to focus on a variety of vehicles, we think that we’ve put together a pretty good selection of lowriding Fords. There’s no shortage of Lincolns on the lowrider scene and we have some of the cleanest. The biggest challenge was to find a vintage vehicle for those who are into bombs. We found that Mercury seemed to be the Ford product that fits that category, even though most Merc builds lean to the custom side of the sport.

Nowadays, there are several alternatives in choosing a vehicle to low ride. The opportunity to drive off of the lot with a fresh vehicle, ready for rims and hydraulics, has faded away, but the choices of what we sport as riders are still out there. When you finish your special issue, hit the Web and take a view at what Ford has to offer.Peace,Ralph Fuentes