When a brand is enthusiastic and passionate about its products and customers, it becomes clearly evident in the ways they reach out to their community and core consumers. In short, they become intertwined into the lifestyle arena within their industry and they take a proactive role in building events and campaigns around their products. That said, Axalta serves as a great example of a company who is passionate and dedicated to their craft, and their annual Winter Panel Jam has become one of our favorites to attend.
The Winter Panel Jam is an annual shindig, which is presented by Axalta Coating Systems. In its fifth installment, they’ve once again gathered the world’s top artists, pinstripers, and painters. The event, which was held in Long Beach, California, at the new Universal Technical Institute (UTI) Campus, was home to some incredible custom pattern work, airbrushed murals, gold leaf, and pinstriping.
During the event, artists used Axalta’s Cromax basecoats and clearcoats and Hot Hues candy dyes and pinstripe colors to create custom art on hoods, miniature car bodies, pedal cars, and more. “The event brings together a group of talented artists to collaborate, learn from and teach each other, and ultimately create some fantastic artwork that Axalta will display at custom car shows across the country throughout the year,” Harry Christman, Axalta Cromax Brand Manager, says. “We’re happy to give these students an opportunity to connect with the industry’s best. The first few years we did this at our Pomona, California, Learning and Development Center. Last year, we decided to engage the trade school community by holding the event at Los Angeles Trade-Technical College in downtown Los Angeles. This year, we chose to work with UTI to celebrate our growing relationship, help promote the school’s capabilities, and to expose their students to this very unique aspect of automotive paint.”
We tip our hats, and raise our glasses to yet another great Winter Panel Jam and we can’t wait to see what they’ve got in store for next year. Till next time, keep your paint polished and your chrome spotless.