For the fourth year in a row, South Side Customs out of Tijuana, Mexico, has put together an event that has become a hometown favorite. The show, which is called De La Raza Car Show, has grown in epic leaps and bounds, which is why it comes as no surprise that it was a sold-out event.

“We decided to start having the car show because my family loves the lowrider lifestyle and we wanted to have an excuse to interact with our friends from different Tijuana lowrider car clubs,” says show organizer Alex Penaloza. “Many people don’t realize the struggle it takes to build a lowrider, especially a lowrider built in Mexico.” The nation’s poverty rate plays a huge part in limiting quality lowriders to be built in quantity so we’re honored that LOWRIDER came down. It was very important for us to have LOWRIDER Magazine here to cover the car show, it has been a long time since we’ve had the coverage, so we are excited and honored.”

The show was filled to capacity with lowriders coming mostly from Tijuana and San Diego. Some of the clubs in attendance included High Life, Groupe, Lo Nuestro, Majestics, Unidos, Oldies, Tiempo, Dynasty, Pachucos, and Low Style, just to name a few. Aside from just the cars, one was able to enjoy the live band that turned out Norteña music, but it’s safe to say that the food, and of course the lovely ladies, were an easy distraction that help create some pretty eye-opening experiences. A big thanks to Alex Pinaloza, Victor Lagunas Ruiz, and their father for putting on a great show. Mark your calendar for their next show on October 30.