A proud heritage of Mexican people make their way north every year to the city of Milwaukee, Wisconsin for the annual Mexican Fiesta, which puts the culture on display for all to enjoy and learn about. Along the city’s lakefront, The Mexican Fiesta brings the sound, culture, and taste of Mexico out for a three-day span of fun, food, mariachi and a gathering of the area’s finest cars to pay tribute to the Mexican heritage. The Mexican Fiesta is more than just a celebration; it’s an affirmation of the belief that our community is alive with promise. Education is the key to the future, and through scholarship awards, the festival becomes the gateway to young Hispanic men and women taking their rightful place in society. Started in 1973 as a small street long event, The Mexican Fiesta has grown into a full three-day event located within the enormous Summerfest Grounds.

Jam packed with fine Mexican food, carnival rides, and pure Mexican music on every one of the many stages on the show grounds, the Fiesta was also home to the Hot Wheelz 2011 Car and Truck show. With over 300 vehicles in attendance, this show has become the largest show in Wisconsin, and a highly anticipated event amongst area riders. A live DJ was on the grounds as well as the Milwaukee Bomb Squad, who gave the public a glimpse of their bomb detection robot.

The car show brought out several Lowrider clubs who eagerly looked forward to attending this northern showcase. Rollerz Only, Good Times, Solitos, Psycho’s Dreams, Viejitos, Damage, Wicked Impressions, Originales Four Life, and host club Somosuno were all on hand in strong numbers. The hydraulic hop contest was held in a spacious tented area where over ten high-flyers had their turn to impress the onlookers. A special treat from Project S-10 was the “Airdancer” as this Chevy truck was launched into the air with the assistance of airbags. “Mexican Fiesta is truly an amazing event,” Liza Lara tells us. “It gives us all a chance to enjoy the day with our family and give back to the community.”

On behalf of the Wisconsin Hispanic Scholarship Foundation and Mexican Fiesta, they would like to extend their gratitude to all who worked together to make Mexican Fiesta 2011 a huge success. The revenue from the event will go directly to the foundation, which will give away scholarships to Hispanic students. It is hoped that the dedication and support for the festival will remain strong in the years to come, under the united cause of helping Hispanic youth pursue a higher education. Be sure to attend this event next year, it’s really a great celebration of the Mexican culture, and besides the fun, it’s a great way to give back to the future generation of leaders in our country.