The annual Lowrider Magazine Super Show in Las Vegas, Nevada, in early October has not only established itself as the most successful car show of its kind, but has also created a benchmark by which other such events can measure their success. But while the number of entries, spectators and vendors may be of equal compare at other shows, when you compare the events side by side, the Lowrider Super Show stands alone, especially when it comes to the uniqueness of our demographic.
The indoor event at Cashman Field Center was sponsored by Quaker State, Rockford Fosgate, Fuze Energia Positiva, Harley-Davidson and CCE Hydraulics draws the top lowrider vehicles, as well as clubs, individuals and fans from around this great nation. Like any lowrider show, the Super Show is truly a family affair, only this one’s jam-packed with a crowd of integrated races that come as a family, and usually with their families.
The Super Show is an event like no other and the unification of the lifestyle is seen in the camaraderie of clubs and collectively in the sheer number of lowrider enthusiasts. Since the late ’70s, Lowrider has been hosting what’s now the longest standing car show circuit produced by any niche automotive title, and the success of the annual Tours is only getting better.
The ’06 Lowrider Super Show was no different, and with close to 800 show vehicles on display and some 20,000 spectators, it was one of the best to date. With comfortable temperatures, the climate of the show was probably one of the best yet; it was warm enough to get things started, but cool enough to have you walking the shows for hours without getting too worked up.
With some revamped roll-in procedures and a change of order, Mike Karsting of Lowrider Events was praised for his efforts in making move-in as effortless as possible. Jesse from Uce Car Club in Vegas was the first to be vocal and said, “This was the best roll-in ever. It was smooth and we were out of here in no time. I was really impressed and so were many other car club members.”
As with any of our shows, vendor’s row brought to the table the best that the industry has to offer. Whether it was die-cast toys, custom laser-cut pieces from Jagster or shirts from Westside Originals, Rhyder’s Streetwear or Bighouse, there was something for everyone. As usual, Truucha was in full force launching yet another new DVD title, which captures and chronicles the lowrider lifestyle from every angle.
On the other end of vendor’s row, Rockford Fosgate brought out some serious Detroit Muscle as their demo vehicle, a 2007 Cadillac Escalade sporting a system complete with their new line-up of Rockford Fosgate components. How loud was it? Loud enough to have the hair standing up on the back of your neck and the system pushed enough air to give you a hard time breathing. Don’t believe us? Then pass by their booth the next time and see for yourself what the definition of power really is.
Just one booth down, Lowrider Wax had two lovely ladies pushing some serious heat as they unveiled a new line of car care products which is specifically designed to cater to our market and high standards. Seriously, this new wax is to the car care industry what crack was in the ’80s to the drug game and it’s the next big thing. Sure, it’s kind of a rough comparison, but a few of our top car builders and contenders have already used the product and abide by it in both its ease of use and performance. Go figure; there isn’t other aftermarket niche market of car customization that puts more emphasis on paint, so if it’s working for the lowriders then trust us when we say that it’ll work on your bucket!
Ending the show with live performances by Mr. Capone, Chingy and Too Short, the crowd’s tired eyes and weary feet were transformed into a ball of energy and excitement as they rocked to some of the year’s hottest jams. With heads bobbing and women screaming, Capone did what he does best and that was captivate a crowd. His performance of “Don’t Get it Twisted,” almost seemed to have brought a soothing calm to the crowd, while the ladies sang along as if they were serenading the highly accomplished rapper.
Of interesting note is the awesome display put up by the guys at HD Wheels. While we’re used to seeing companies put up stanchions with display vehicles and rim racks, the fellas at HD did it right when they rolled in an 18-wheeler big-rig that transformed into a walk-in showroom, balcony and viewing deck. The rig was absolutely awesome and their collection of rims gave show-goers something to think about and drool over.
The same could be said of the 2006 Super Show as well. The amount of unbelievable show cars, beautiful ladies, hydraulic competitors and everything else going down on Super Show Sunday attest to the vitality of the lowrider scene like nothing else. Man, you gotta be there and feel it for yourself.