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Beto Mendoza

When growing up as a kid my father was know for always having a video camera in hand during our family events and gatherings. I think this is why picking up a camera came so naturally to me. My other passion while growing up became cars, as I remember attending my first car show at the age of fourteen. This was the place I combined my two passions for the first time. I recall not having a camera of my own so I took my dad's along with three rolls of film without his permission.

The love continued, and by the age of nineteen I had joined a local car club with my custom Buick Regal. We attended multiple car shows all over Northern California and as always, my camera was by my side.

I used to daydream of one day having my own Lowrider style magazine and making a living off of it. But because I was living comfortably with a warehouse job, I was always hesitant to take the chance. I guess it was fate when I ended up being laid off from my job and I was forced to turn my dream into a reality. I decided to start off by producing my own Lowrider calendar. I began searching for cars and models to shoot as features but I immediately found it more difficult than expected. Although I had attended car shows most of my life, nobody knew who I was and it was difficult to gain their trust. Lucinda Keohi's Cadillac was the first car that I shot and coincidentally she even modeled for her own car. Shortly after that shoot, opportunities came around and eventually I was able to complete my first calendar.

My popularity grew as I attended more and more car shows. I was approached by Lowrider Magazine with a freelance assignment and needless to say they were happy with my work. Many years later I have now moved to Southern California as a full time employee of Lowrider Magazine.

Although I got in trouble for sneaking the camera and 3 rolls of film from my dad, I have to admit, I would do it over again in a heartbeat.

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Lowrider News

The two things that make a great proposal is creativity and the element of surprise but now thanks to Erick Carrillo you can now add a bumper checking rag to that.


Alberto Herrera, OG Abel, Adrian Avila, Hernan D’Aloia, Mister Cartoon, Julian Mendoza, Danny D, Mike Pickel, Chino Vego, and other artists give a true insider look to Lowrider culture.

Events & Auto Shows

Before we check out “The High Art of Riding Low” exhibit at the Petersen Museum we wanted to stop and highlight some of the cars that were being exhibited in the Petersen’s lobby.

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